01
Operator-grade frameworks
Every framework we teach is one we'd use ourselves on the next engagement. If it doesn't survive contact with real work, it doesn't ship.
Why Amplifi AI
Built by an operatorwho knows whatreal work feels like.
Amplifi AI was founded by Janelle Germain — a Caribbean marketing and business operator with 11+ years building brands, campaigns, teams and commercial growth across 17+ brands and 32 markets. We turn AI from noise into capability your business can actually run on.
Headquartered in Bridgetown, Barbados
Janelle Germain
Founder & CEO
11+
Years operating brands
32
Markets worked across
17+
Brands led or advised
5
Integrated service arms
Why we exist
AI doesn't need more noise. It needs practitioners.
The world doesn't need another AI influencer. It needs operators who've run campaigns, built customer journeys, managed budgets, sat through quarterly business reviews and shipped work that had to perform — not just look good in a case study.
Amplifi AI exists to be that practitioner bench. Five integrated arms — Academy, Advisory, Studio, Talks and Ventures — each run with the same discipline: understand the business context, map the capability, govern the risk, ship the work. AI is a powerful tool. It is not a strategy, and not a substitute for knowing your market, your customer and your numbers.
We serve businesses and the professionals inside them in equal measure. A Masterclass cohort will include a founder and their head of marketing in the same session. That's deliberate — the same frameworks, applied at different altitudes.
In the room, not on the sidelines
From the founder
Why I built Amplifi AI.
AI is moving fast, but most people are still left to figure it out alone. Saving prompts, watching videos, testing tools — and wondering why it still feels scattered.
I built Amplifi AI because people don't need more AI content. They need a way of working: a clear system, honest guardrails and frameworks that hold up on a Monday morning with a real deadline and a real budget.
That's what we teach, advise on and build — from Bridgetown, for the Caribbean and every market we work in.
Janelle Germain
Founder & CEO, Amplifi AI
How we work
Three things stay constant across everything we do.
Different clients, different programmes, different deliverables — but the same operating principles show up in the classroom, in the boardroom and in every piece of work that leaves Amplifi AI.
02
Both audiences, always
Every headline, every framework has to land with business owners and the professionals inside them. If it only works for one, it doesn't work.
03
Impact engineered in
10% of every Academy registration funds free AI and business training for young Caribbean entrepreneurs through The Launchpad Initiative. A first-class deliverable, not a side project.
The ecosystem
One company, five ways in.
Train, hire, book or partner — every arm runs on the same frameworks and the same governance standard.
Where we're from
Caribbean-built. Globally scaled.
We're headquartered in Bridgetown, Barbados and work across 32 markets. That vantage point matters: we build for lean teams and real constraints, then hold the work to standards set by regional and international brands.
The Launchpad Initiative
10% of every Academy registration funds free training for young Caribbean entrepreneurs, 18–30.
Governance first
Every programme ships with practical AI guardrails — not legal theatre.
