You have an idea and a day job. You need to know if it can work before you put money into it.
One day. In person. 50 seats.
Build a Business
with AI.
Learn to shape an offer people want, design high quality brand assets yourself, build a website and create content and Meta ads. One practical day with Janelle Germain, working on your own business. Foundations first. Tools second.
US$75 deposit secures your seat US$220 total with the deposit plan, or US$199 paid in full
Date and timeSaturday 30 January 2027 · 9:00 am to 4:00 pm
PlaceIn person, Barbados
Capacity50 seats
Who this is for
Built for people who are ready to start.
You already sell, but you never built the brand or the website properly.
You have a side hustle and you are ready to make it a real business.
You do not need any experience with AI.
What you learn and build
Skills that move your business forward.
- 01
A business with a clearer offer.
Research your market, customer and pricing, then shape a business model and explain why someone should buy. Learn to turn product features into benefits that matter to your customer.
- 02
High quality design you can create yourself.
Learn hierarchy, typography, colour, spacing and composition before using AI to design. Develop your name, logo, brand guidelines and on brand artwork, with editable files you can improve yourself.
- 03
A functional website for your business.
Use no code tools to build a website that explains your offer and gives customers a clear way to enquire. Understand structure, content and the customer journey before choosing the tools.
- 04
A content system and advertising plan.
Build a repeatable content workflow and a 30 day launch plan. Learn how Meta advertising works on Facebook and Instagram, write benefit led messages, create ad artwork and plan how to test what resonates.
How the day runs
Foundations first. Tools second.
You need to know what makes an offer compelling, a design effective and an ad worth testing. We teach those principles first, then show you how AI helps you apply them faster. You learn to judge the output, not just generate it.
Morning
Business foundations first: your market, customer, offer, pricing and messaging. Then learn how to brief AI to support that thinking.
Midday
Design principles first: hierarchy, typography, colour, spacing and composition. Apply them with AI to create your brand guidelines and high quality, on brand assets.
Afternoon
Build your website and content workflow. Learn Meta campaign objectives, audiences, budgets and ad creative, then shape your first advertising test and 30 day launch plan.
What changes for you
More capability. Less dependency.
- Create and refine high quality, on brand designs yourself instead of outsourcing every small change.
- Write messages that make the customer benefit clear, then learn to test them in Meta ads rather than guess what will work.
- Spend less time starting content from scratch with a repeatable workflow you can keep using.
- Make better decisions about your offer, website and marketing because you understand the foundations, not just the tools.
- Work on your own business with direct guidance, then take your work and step by step prompt books home.
The proof
Judge the work before you judge the price.
If you are a serious marketer you should not take anyone's word for this. Here is what the thinking in this room has already done.
Growth
Took brands from under $5,000 a month to over $500,000 a month by fixing the positioning, the offer and the acquisition engine, not by spending more.
Scale
Built the user base of a consumer product to 1 million active users through acquisition campaigns designed to be measured, optimised and repeated.
Repeatability
Delivered double-digit revenue growth and double-digit acquisition growth repeatedly, across telecom, banking and FMCG, in markets with very different consumers and budgets.
Brand health
Significantly improved NPS on established brands, the hardest kind to move, by aligning what the brand promised with what customers actually experienced.
Launches
Led multiple brand launches and full relaunches from strategy through to market, rolled out across several Caribbean markets at once rather than built for one island and copied.
Innovation
Created promotion mechanics that changed how consumers entered, including Shake to Win, an app-based launch, and the move from drop-box Enter to Win to fully digital Scratch and Win and reveal campaigns with trackable entry.
Every framework you learn here comes from work that had a P&L, a regional rollout and a board attached to it. You will learn what actually moved those numbers, then how to move yours faster with AI.
Booking
Reserve your seat.
Saturday 30 January 2027 · 9:00 am to 4:00 pm · In person, Barbados · 50 seats
Reserve with a deposit
US$75
today (BDS$150) to secure your seat
- US$145 balance due by 27 January 2027
- US$220 total per person
- Deposit option closes 30 November 2026
- Working materials
- A step by step prompt book for each build
Pay in full
US$199
one payment, best price
- Save US$21 compared with the deposit plan
- Nothing more to pay later
- Working materials
- A step by step prompt book for each build
50 seats only. Bring a laptop, a charger and a free ChatGPT account. All payments are non-refundable but transferable to another track.
FAQ
Questions
Do I need a business idea?
Bring one if you have it. If you do not, we find one in the first session.
Do I need to know AI already?
No. We start from the foundations.
What do I bring?
A laptop, a charger and a free ChatGPT account.
Do I need paid tools?
No. Anything that needs a paid tool is demonstrated for you.
Where is it held?
In person, in Barbados.
How do I pay?
US$75 (BDS$150) by 30 November 2026 secures your seat, then the US$145 balance is due by 27 January 2027 (US$220 total). Or pay US$199 in full.