40+
Operator interviews before code
4
Markets in early research
32
Markets of operator experience
A venture studio. Not a consultancy.
Amplifi Academy trains people. Amplifi Consulting advises leaders. Amplifi Studio delivers campaigns. Amplifi Ventures does something different — we build the products themselves.
We focus on one category the global AI industry keeps overlooking: small and medium businesses in emerging markets. The business owner running five apps and three spreadsheets at 10pm. The team building without enterprise budgets. The markets where "good enough" software doesn't exist yet — because nobody's built for how these businesses actually operate.
We build the tools. We test them with the operators who need them. We ship when they're ready — not before.
Operator-led. AI-native. Market-tested.
Every product we build follows the same three-stage rhythm. No vanity features. No Silicon Valley-style “launch first, figure it out later.”
Operator discovery
Every product starts with operators — the business owners, managers, and teams who'll actually use it. Forty interviews minimum before a single line of code. We build for real workflows, not imagined ones.
AI-native architecture
Nothing we build is a traditional SaaS product with AI stapled on. AI handles the core workflows as a baseline — which only works if the product is designed ground-up around it.
Market-tested rollout
Selected partners first. Narrow cohorts. Feedback loops measured in days, not quarters. We'd rather serve 100 businesses perfectly than 10,000 poorly.
Pioneer — an AI business command centre
Pioneer is being designed to help small and growing businesses understand sales, inventory, customers, cash flow, marketing actions, and daily decisions in clearer, simpler ways.
The first version will focus on helping business owners understand what is happening, what needs attention, and what actions to take next — without living inside spreadsheets or disconnected tools.
What the first version of Pioneer is being shaped around.
Pioneer isn't enterprise software scaled down, or consumer tools scaled up. It's built ground-up for how SMEs actually operate — with AI doing the heavy lifting you're currently doing yourself.
Pioneer is actively shipping.
We've validated the concept with 40+ interviews across four markets. The core modules are in active development. Beta partner selection opens mid-2026, with public rollout following later in the year.
Pioneer won't ship fast. It will ship right.
Concept validated
40+ operator interviews across 4 markets
Architecture designed
Technical blueprint and module spec complete
Core modules in development
Shipping first-release scope
Beta launch — August 2026
Selected partners onboarded
Public launch — November 2026
General availability across launch markets
Pioneer is one of many tools we'll build.
Amplifi Ventures has a short-list of follow-on products in early research — all built for the same underserved segment, all using the same operator-first, AI-native methodology. We're a studio, not a one-hit company.
The feedback loop nobody else has.
Amplifi Academy trains thousands of businesses in AI. Amplifi Consulting advises their leaders. Amplifi Studio ships AI-native campaigns alongside them. Amplifi Talks meets their C-suite on stage.
Every one of those engagements is a conversation with the exact kind of business Amplifi Ventures builds for. Every pain point. Every workflow that doesn't fit existing software. It all feeds back into what we build.
Four services businesses. One product studio. One continuous ground-truth signal.
Operator experience
11+ years, 17+ brands, 32 markets
Live training base
Active Amplifi Academy cohorts
Advisory pipeline
Consulting engagements across five industries
Built by operators, not just technologists.
Janelle Germain
Founder & CEO, Amplifi AI · Founder, Amplifi Ventures
Janelle Germain has led strategic marketing for 11+ years across 17+ brands in 32 markets. Her work spans beverages, telecommunications, banking, FMCG, and hospitality — industries where margin pressure and compliance weight force you to understand business at a level no outside consultant ever reaches.
She started Amplifi Ventures because she spent a decade watching the same business owners solve the same problems with the wrong tools — software built for companies that don't exist in the markets she operates in. The products Ventures builds are the ones she wanted those owners to have.
Amplifi Ventures operates alongside Academy, Consulting, Studio, and Talks — which means every product decision is stress-tested by the same team actively training, advising, and executing with the businesses our tools are built for.
Three ways to build with us.
Whether you want to use what we build, build alongside us, or fund what comes next — there's a path.
For businesses
Early partner access
Be among the first SMEs to use Pioneer — free — in exchange for your feedback shaping how it evolves. Early partners get full access, direct line to the product team, and their input baked into the product before public launch.
For strategic partners
Distribution & partnership
If you bring distribution, payments infrastructure, market presence, or executive relationships in the regions we're building for — we'd like to explore how we might work together.
For investors
Selective investor conversations
We're having selective conversations with investors, advisors, and strategic capital partners who understand emerging markets and see the opportunity we do. If you're interested in learning more, we'd be glad to talk.
Questions, answered.
Build something with us.
Whether you're a business looking for better tools, a partner in a market we're building for, or an investor who sees the opportunity we do — we'd like to meet you.