An offer you can explain
Know who you are selling to, what they need and why your business is worth choosing. Use AI to explore your market and sharpen the thinking behind your offer.
Self-paced programme · Coming soon
Build a Business
with AI.
Turn your idea into a clearer offer. Create high quality designs yourself. Build your website, content system and Meta advertising plan—with AI and the knowledge to use it well.
Not just a course to watch. A community to build with, resources to return to and ongoing support to keep learning. Foundations first. Tools second.
Launching 1 November 2026
US$39 a month · learning + community
Enrolment is not open yet.
See what your membership includesOnline, on your schedule
Less starting from scratch.
More moving forward.
You do not need another list of AI tools. You need to know how to turn them into work your business can use. Learn the principles behind your offer, design, website and marketing, then apply them to your own business—one practical step at a time.
Learn at your own pace.
New lessons released weekly.
Goes live 1 November 2026.
What this makes possible
Build assets.
Build your capability.
The value is not only what you create during a lesson. It is knowing how to improve it, update it and create the next thing yourself.
Design skills you own
Create and refine your own brand assets. Understand why a design works, keep your work consistent and make changes without outsourcing every small update.
A website with a purpose
Build a functional no-code website that communicates your value and gives interested customers a clear next step.
A repeatable way to market
Turn your ideas into benefit-led messages, on-brand content and a practical Meta advertising test—not another folder of disconnected posts.
Bring your own ambition
Start where you are.
You have an idea
Turn it into a clearer offer before spending on a brand, a website or advertising.
You already run a business
Build the skills to improve your designs, website and content yourself, instead of starting from scratch each time.
You want AI to do useful work
Move beyond trying prompts. Learn where AI fits into a business workflow and how to judge what it produces.
No previous AI experience needed. Make time to practise, revisit the lessons and build at a pace that fits your life.
What you will learn
Your business.
Four connected foundations.
The Build a Business with AI curriculum, delivered online so you can take time to practise, revisit the lessons and apply them to your own work.
- 01
Business foundations
Give your idea a stronger business foundation before you start building. Use AI to support your research and thinking, rather than letting a tool make the decisions for you. You also learn the foundations of AI itself, so you understand the tool before you lean on it.
- Learn the foundations of AI: what it is, how it works and how to judge what it produces.
- Research your market and understand the customer you want to reach.
- Shape your offer, pricing and business model.
- Turn product features into benefits and explain why someone should buy.
What you work towards: A clearer offer, customer profile and direction for your business.
- 02
Brand and design
Learn what makes design effective, then use AI to create high quality, on-brand work yourself. Build the judgement to refine an output, not just accept the first result.
- Apply hierarchy, typography, colour, spacing and composition.
- Develop your business name, logo and brand guidelines.
- Create editable artwork and consistent assets you can update yourself.
What you work towards: A brand identity and design skills you can keep using.
- 03
Your business website
Learn to build a functional no-code website around your customer journey. Start with structure and content, then use AI and no-code tools to bring it together.
- Plan the pages and information your customers need.
- Write a clear offer and benefit-led website content.
- Build a website with a clear way for customers to enquire.
What you work towards: A functional business website, not just a visual mock-up.
- 04
Content and marketing
Move from one-off posts to a repeatable content system. Learn how messaging, design and advertising work together to help you reach the right people.
- Create a repeatable AI-assisted content workflow and a 30-day launch plan.
- Write benefit-led messages and create on-brand content and ad artwork.
- Understand Facebook and Instagram advertising: objectives, audiences, budgets and testing.
What you work towards: A content system and a practical plan for testing your marketing.
More than the modules
Learn on your own schedule.
Not on your own.
Your US$39 monthly membership is more than access to lessons. It brings you into a community of people using AI, with weekly ideas, monthly conversations and support to keep putting your skills to work.
People building alongside you
Join a community of like-minded people putting AI to work. Bring questions, exchange ideas and discuss what you are creating with people who understand the learning journey. Your lessons are self-paced; your progress does not have to happen in isolation.
Something useful every week
Weekly AI tips give you fresh ways to apply what you are learning to your business, content and everyday work. Keep turning knowledge into practice between lessons—not just collecting information.
Resources to return to
Access learning resources alongside the programme. Revisit the principles when you need to refine a design, rethink your offer or improve your content, so your learning remains useful beyond the first watch.
A monthly connection, on Zoom
Join monthly Zoom sessions covering relevant AI topics and updates. Explore developments with the community and understand how they connect to the work you are doing—not just the latest headlines.
Keep your skills current
AI keeps changing. Weekly tips, resources and monthly discussions help you understand what has changed, what matters to your work and what is worth exploring next.
Room to learn beyond the course
Have another workflow you would like to explore with AI? Get support learning how to approach it. The core modules give you a foundation; ongoing community participation helps you keep applying that thinking to other work.
Learn from a practitioner
The thinking behind
the tools.
Janelle Germain, founder of Amplifi AI, brings 11+ years of strategic marketing leadership across 17+ brands and 32 markets. Her experience connects business thinking, design and marketing to practical AI use.
That is why this programme starts with foundations. Understand what makes an offer compelling, a design effective and a message worth testing—then learn how AI can help you apply that judgement.
Build confidence through practice
Use AI.
Understand the work.
This is about using AI, not only watching someone demonstrate it. Put the lessons to work on your offer, your designs, your website and your content.
Learn the principles first so you can judge the output and make better decisions. Return to the resources when you need them, bring questions into the community and explore other workflows with support.
Weekly tips and monthly Zoom sessions help you stay connected to what is changing—and what is worth paying attention to for your business.
One membership, ongoing value
Your next skill.
Your next step.
Learn to build. Get support as you practise. Stay connected as AI evolves. The curriculum and community belong together.
US$39 a month
Coming soon · Launching 1 November 2026.
Enrolment is not open yet.
- Business, brand and design, website, content and marketing modules
- Self-paced learning with new lessons weekly
- Community access and weekly AI tips
- Programme learning resources
- Monthly Zooms on relevant AI topics and updates
- Support exploring other AI workflows
Programme questions
Before you join.
When does the programme launch?
Build a Business with AI online launches on 1 November 2026. Enrolment is not open yet.
What does US$39 a month include?
Self-paced learning with new lessons released weekly, programme resources, access to the AI learning community, weekly AI tips, monthly Zoom sessions and support exploring other AI workflows.
Do I need to know AI already?
No. The programme starts with the foundations — of your business and of AI itself — then teaches how to use AI to apply them. You will build practical skills as you work through the modules.
Are the lessons live?
The programme lessons are self-paced, so you can learn on your own schedule. Monthly Zoom sessions bring the community together for relevant AI topics and updates.
Will I work on my own business?
Yes. Apply the modules to your own idea or existing business: shape your offer, develop your brand assets, build your website and plan your content and advertising. The goal is practical work you can keep refining, not just watching demonstrations.
What if I want help with a different AI workflow?
Your membership includes support exploring other AI workflows you would like to learn, alongside the core curriculum. It is learning support, not a done-for-you service.
Does the membership include paid AI tools?
The membership covers the learning and community benefits listed here. Paid third-party tool subscriptions are not included in the membership offer.
Is this the same booking as the in-person class?
No. This is the online self-paced programme at US$39 a month. The in-person Build a Business with AI class on 30 January 2027 has its own booking on the Build page.
Prefer to learn in person?
Join us in Barbados.
Build a Business with AI · Saturday 30 January 2027.
Explore the in-person class